Effect Of Ceramic Inkjet On The Traditional Color Industry
In recent years, the localization of ceramic inkjet printing has been continuously improved, the cost of domestic inkjet printing machinery and equipment procurement price has been declining, foreign jet head enterprises to improve the technical improvement of ceramic ink required color particle size requirements are also constantly relaxed. The bearishness of RMB appreciation space has led to a constant downward adjustment in commodity prices for bulk resources, especially the impact of fluctuations in chemical-related raw materials, and a significant decline in coal prices. From this point of view, ceramic inkjet printing required ceramic inorganic color material raw material costs will be reduced accordingly, and ultimately can be seen, the domestic market ceramic inkjet printing technology in various ceramic production areas gradually popularized, ceramic industry abandoned the traditional screen printing technology for glaze color to combat the larger, especially the current popular imitation stone porcelain products, for the brown and yellow series of demand gradually reduced.
Traditional brown series of color materials is also currently the most easy on the market and technically to achieve inkjet printing requirements of the traditional color. At present, the market common brown series and black series of products, production technology and product technology formulation is relatively simple. With the popularity of inkjet ink, inkjet ink will gradually replace these traditional color materials, market share will be reduced year by year will make product price competition more intense. In particular, companies that do not have the advantage of production simply do not have the strength to deal with price wars in terms of raw material costs and other costs.
For color production enterprises, yellow and ferro-iron technology formulation is relatively difficult, not any ceramic color ingress enterprises can be put into production. The price fluctuation of zirconia is large, for many small and medium-sized enterprises engaged in ceramic color production, there is no capital invested in large-scale production, small-scale production caused by high costs in the market does not have a competitive advantage. Therefore, the yellow material market is currently basically monopolized by several large rheumatoid production enterprises, and, as long as it is the production of yellow manufacturers, its shipments must be large, foreign trade market share will occupy an absolute advantage. At present, the price of rare earths in the consolidation, the price of zirconium oxide maintained between 35-40 million, the production of jaundice for the demand for funds is also a significant number.
The emergence of dry ball grinding and dry cloth system, as well as the development of color matching technology and the phase-out of polishing bricks, make the demand for blank body color material smaller and decreasing. The blank body color material in the inkjet printing in the short term does not have the implementation conditions, and as a high-grade products, the glass brick products also have market space factors and irreplaceable. In recent years only put into production of the magician cloth system in the short term will not be eliminated, so the space of the blank color material market still exists, especially the production of polished brick blank color added volume is significantly higher than the glazed color material, to a Daily 10,000 square polishing brick production line to calculate, the demand for a product of orange and yellow products are between 20-60 tons. Because in recent years imitation stone and wood grain series products are still the theme of the market, so the titanium series of orange products market space is still very large, especially in the past two years, there have been professional only burning titanium products color manufacturers and professional blank coffee color manufacturers.
For glaze color manufacturers, blank color materials in the sharing of factory costs and expand the profit space of enterprises has an irreplaceable role. Especially when the market demand rebounds to decisively put into production and through low-price strategy to quickly occupy the market, and although the blank black and coffee color has a certain market demand, but because the raw materials used are mainly chromium iron ore, easy to produce quality fluctuations, especially in Fujian workshop-style factory implementation of the ultra-low price war, making black and coffee-colored these two markets are very chaotic. In the blank sand of coral red material, is currently basically monopolized by two Fujian manufacturers, in the large-scale large-scale production of large quantities of professional premise, Fujian area coral red product scarlet prices have reached the bottom line.
The author believes that in the next few years, the ceramic color market will show a trend of polarization, the traditional color space will be further squeezed, the decline in ink prices will lead to the decline in quality and increase instability. Traditional glazed color materials will be to a higher quality direction of development, for domestic ceramic color manufacturers, in the protection of quality and improve product performance at the same time, but also to find new profit growth points.
